3 Tips to Writing Product Descriptions That Sells

Thursday, May 30, 2013

When a potential customer browses through your shop, all they have to go by are your product images and descriptions. Great product descriptions will be a huge contributing factor to the sales of your online business. Here are 3 tips to help you do just that:

Tip #1 - Describe your product as if there were no pictures

You have to sell your products that the customer cannot physically touch and feel. You'll want to be able to let the customer feel like they know exactly what they are paying for. Some information you'll want to include will be such as weight, size, measurements and materials that the item is made of

Tip #2 - List the features that makes your product unique

What makes your product stand out from the rest? The product description is an ideal place to state that. For example, your product is made from 100% organic materials, which is a huge selling point to many potential customers

#3 - Share the story behind your work

This doesn't only apply to the handmade community, as customers appreciate the attention to detail and effort that you put into your business. A brief personal story, such as handpicked items from around the globe could really add something special to your product description

If you've been having a little trouble describing your products besides giving it a product name, hopefully these tips would help you in your online business

Feature Release : Manual Payment

Saturday, May 18, 2013

One of the most requested feature from our sellers is the ability to add manual payment option for buyers that want to pay through the cash deposit machine (ATM) after placing their orders. We took some time to think through on how to introduce this feature, while making it convenient and easy to use at the same time. And most importantly, how can we make an improvement to it to make the selling process easier.

We decided to add the payment proof verification tightly integrated into this feature.

So, how do I enable Manual Payment Option?

From your dashboard,  check the "Enable Manual Payment" box. Once you've "Checked" the Manual Payment option, you will be required to key in your bank details and that's it! You can now accept manual payment from your buyers.

OK, but how does it work?

When your customer place an order, the order status will be set to "Pending" until they've uploaded the proof of payment. Once they've done that, you can then click on the link "Manual - Paid" to view the uploaded proof of payment for verification.

You can then change the order status from "Pending" to "Processing" and proceed with the order fulfillment.

And that's it! Easy isn't it?

We hope this will help to smooth out your selling process even more.

Happy selling!

P.S : This feature is released as a Premium Feature and all our current beta sellers automatically have this feature enabled.

5 Product Photography Tips for Better Selling

Thursday, May 16, 2013

Great photography is a key element to help you successfully sell your products. You want to be able to stand out from the your peers and competitors by presenting your items that makes it look polished

Here are 3 simple tips to help you achieve just that

1. A Simple Background

Your background shouldn't distract your customers attention from the product that you are selling. When in doubt, stick with a neutral background to help draw attention to your product and its details/features

2. Get Creative

While your background should remain simple, don't be afraid to add some props into the photo. Be sure to use props related to the product to enhance the product imagery

3. Use Natural Lighting 

Stay away from using your camera flash and artificial lighting. Look for an evenly lit spot for your product photoshoot. Try to avoid direct sunlight, as the shadows and lighting will be too dramatic. You also want to make sure your light source is coming from the sides

4. Multiple Product Angles

It's essential to let shoppers have the best 3-D representation of the product that you are selling so that they have the right perception of the product that they intend to buy. To do this, all you need to do is offer photos of the product from multiple angles

5. Preserve Original Product Colour

While Instagram and other photo editing applications enhance images for sharing, photo editing should be kept minimal and of necessity only, to preserve the original product colour so that shoppers can make informed decisions on their purchase

We hope that these tips will assist you in your product photography and in turn, assist with the sales of your products. Do let us know any other useful product photography tips that you are practicing too and don't forget to share this post with your friends!

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