6 Powerful Ways To Grow Your Social Media Audience

Friday, December 23, 2016

Growing your Social Media Audience 2.0

We hope that our last post in this series gave you some basic but important tips for your social media growth. In this post, we will be sharing with you six more points on helping you grow your social media platforms and business.

1. Cross-promote your social accounts.

Do you have a large number of your customers following you on one account? If yes, then get your customers to connect with you on another.  This is as simple as posting a shout out on your Facebook asking them to follow you on your Instagram account too. Also look for opportunities to link from one social account to another. Pinterest, for example, will allow you to link to Twitter and Facebook.

2. Using your Facebook page to 'like' other pages.
Click on the drop-down arrow next to your photo at the top right of your Facebook dashboard, which gives you the option of using Facebook as your page by selecting it from the list which allows you to 'like' other Facebook pages as your page and comment on them. Find pages that your target audience usually engage in and communicate with them using with your page.

3. Open your profile up to Facebook followers.

Enable your Facebook settings to allow others to follow your personal profile so that any public updates you share will be shared with your followers in the news feed without you having to accept them as a friend. This will help you grow an audience that you can use when promoting your business and still maintain privacy on your account.  

4. Participate in Facebook groups.

Start engaging in groups on Facebook related to your niche. Join groups that your target audience would be interested in, join them and start engaging in the discussions and do some sharing.

5. Follow others on Instagram.

When you follow other people on Instagram, they will be notified and there's always a chance of being followed back. Use hashtags to help find your target audience, then follow them and start engaging by liking and commenting on their post.

6. Use hashtags on Instagram.
Make sure to always use hashtags in your caption when posting photos or videos, as Instagram users are very likely to use hashtags to find visual content on a specific topic. This would make your chances of being followed by other users higher.

We hope that this simple steps would help make a difference in your Social Media growth.

6 effective tips to drive more sales this festive season.

Friday, December 2, 2016

Drive more sales during this festive season.

Is your online store ready for the Holiday shopping rush? So the end year holiday season is near, how can you get the most out of your store this year? Here are 6 tips to help your store bloom.

Have you noticed that the earlier you do it, the better? For example, if you notice that sales the week before #MYCYBERSALE grows faster the during #MYCYBERSALE itself. Why? Because many merchants create a hype way before the actual day.

1. Get started early

Online shoppers are always looking for Holiday deals earlier each year to ensure they get the best deals and promotions. Many merchants usually give better deals way before the holidays. This is an effective way of pulling in more customers. Standing out starts with understanding your customers and knowing what they want from businesses at this time of year.

Its also great to increase visibility to your festive promotions and build your database by encouraging visitors to sign up for alerts on your upcoming sales or upcoming festive promotions.  

2. Start by decorating

Just like how any of us would decorate our home during the festive season, merchants should also put in the same effort to decorate their physical store and online store, not just so it looks good but it also lets your customers know that you are serious about driving business during this time of the year.

3. Grab attention with engaging festive season adverts

If you're going to boost a post or have an advertisement out for that period, make sure to design it according to the festive theme. Make sure to highlight your festive promotion that you are having or will be having.

4. Be mobile

Majority customers now a days shop on mobile. shoppers leave mobile sites immediately if the page does not satisfy their needs or if it's not user friendly. Also make sure that all campaign ads are done to cater to all sorts of devices.

5. Go old school

Why not surprise your customers with a handwritten card? Take a more personalized approach while everyone is going digital with their marketing campaigns. This approach would leave your customers with something to remember.

6. Stock up

Always ensure to have more stock on items that would sell out easy during the festive season. Make sure to always have varieties to cater to different types of customers and wants.
These tips can be use for just about any festival that comes along throughout the year, just be creative and cater to your customers needs should give you a good reason to enjoy those festive seasons. Remember always treat your online store just like a normal physical store.

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