How to deal with shopping cart abandonment.

Tuesday, March 28, 2017

Just like window shopping at a mall, you walk around try something you like then leave. People do that to when they shop online. But most people actually add products they are interested in to their shopping cart, then leave it there and give it some thought before buying or some just don't buy at all.

Consumers use the shopping cart in a number of different ways. A basket abandoned today might not be the lost sale you think it is. Here are some reasons why people abandon their cart.
  • It could be that buying your product may be a household decision, they've done the initial research and now need their partner's opinion before purchasing.
  • They had every intention to buy, but something important came up and they will be back tomorrow.
  • Shopping cart being used as a wish list and they will buy when they are ready.
  • Probably scouting around for the cheapest price and found it in another site.
  • They've decided to visit the physical store and have a look at the real item before coming back to buy it online (This usually is the case for clothing's as they would wanna be sure of the sizes).

How to overcome this?

Make sure your online store you are using has a page that collects customers information when they checkout. This would give you a higher chance of collecting customers database for future use and follow up.  
So if you don't have their info then there's not much you can do other than hope your online marketing attracts them to come back.
If you look back at the list of abandonment issues, most of them are about timing. These customers don't need a discount to get them back! All they need is just a friendly reminder. So if you've got their email, you can send them a follow up email, like a reminder, informing them of their items in their shopping cart.

The first email you send is the most powerful and important one. Try to send this email as soon as the cart is abandoned but try not to do it immediately as you would want to give some space for them to think and not seem forceful. Include in it as much information about the cart as you can including the products in it.
For example, AVANA will automatically send your customers an email reminder the next day if they have added item(s) to their cart but did not make the purchase. And if the customers has keyed in their info you would be able to download their info and do a follow up. Another amazing thing is, we also have feature where you can download your customers Facebook ID if they commented on your product posts before. You can use this to do re-targeting for your Facebook ads by creating custom audiences.

Click here to try AVANA STORE for your business:

5 Ways to Sell Better On Social Media

Tuesday, March 14, 2017

First thing, it is important to know where your target market is or where your consumers like shopping on.
Want to drive more sales to your store and encourage more buyers to purchase? Just a few steps can help you optimize your social commerce efforts and stay ahead of the competition.

  1. Find out what platform your customers leverage on most.

It is very important to research where your customers are most active. Also make sure to find out which social network has the highest conversion rate when users visit through a social link. Carry out a survey and find out find out where your customers talk most about your product/services,brand, industry, and competitors. Always monitor conversations that would provide insights to where the discussions are.

How? Try using social media monitoring tools to help track and engage with potential and existing customers. This can help you track audience engagement and growth across platforms over time, assess trends, and determine where to invest your time and effort.

Piece of advice, stay focused on your priority platforms. Find your top two or three networks based on audience engagement. Many businesses diminish the impact of their efforts by spreading their work across too many social platforms.

If your main audience and fan base is on Facebook try AVANA’s easy to use platform that links to your Facebook and allows your customers to purchase within your Facebook page itself. Try it for FREE at

  1. Make your customer's buying process simple.
Consumers are looking for simplicity. They’re more likely to recommend a product or service when the purchasing journey is easier. So if your customer's buying process requires several clicks and on-page searches before customers can make a purchase, you’re probably gonna make them lose interest.
Stay focused on your main objective which is selling, don't over complicate your social media marketing.Your customer's buying process needs to be as straight forward as possible make it easy for consumers to navigate from social networks to your landing pages.
Also when it comes to your social posting, your content should not only be action-driven, but also lead people to exactly what they expect like a strong call-to-action (CTA) phrase.

  1. Use call to actions.
Many people do their browsing on their mobile phones nowadays. Its is not just about being user friendly and the speed of the site is. Consumers need to be clear of what you are selling and how they can purchase your products.
How? Make it clear and always have a working call to action.
Example of CTA: Buy Now, Book Now, Apply Now,Contact Us, Shop Now

  1. Make sure your site is mobile friendly.
Most shopping's are done on mobile.Your mobile presence is more important than ever. With AVANA store,your customers mobile shopping experience from your social channels will be fluid and simplified.
If your customer's first experience is bad, you may permanently lose them. So it is important to ensure that your site is mobile friendly and is simple for your consumers to get from one point to another.

  1. Always encourage customers feedback.
One of the best place for building your brand is on social media. The better your branding is the more fans you gain. One of the best ways to build your brand is customer's feedback or reviews.
Always track conversations that mention your brand, product, or service on social media. A social media monitoring tool can streamline this process to capture negative and positive experiences customers are sharing about your brand.
Don’t sit back and expect your customers to be queuing up to say nice things about your products.Of Course it requires some push and pull. Make sure to always do followups with your customers. Show them you care and that their feedback matters.
How? Send them an email or text and ask them how was their experience shopping on your site, or using your products and so on.Customers who write positive reviews can already be considered power users.
While direct emails asking about customer experience work well, so does reaching out to users on social. Build relationships with people who talk about you online. For negative sentiment, your goal is to rebuild trust.
Make sure to monitor and respond to reviews over time, especially if customers share a negative experience or constructive feedback. Always apologize and see how you can make their experience better.

It's always nice to reward them! Yes, give discount vouchers or codes for customers that give feedback's.

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