5 Reasons Why Having A Custom Domain Is Important

April 25, 2018 4:06 pm Published by Leave your thoughts

Is it really important?

Especially for an online business, having a domain is very important. It’s basically your business identity, your brand or your name.

Here are 5 reasons why having a custom domain for your online business is important:

1. More visible in search results

When you have a proper domain name, you will increase awareness of your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return.This will also be good for “word of mouth” when customers easily remember your business name they can easily share it with family and friends.

2. Important for SEO (Search Engine Optimisation)

I’m sure any business would want to be listed on Google. When you have your own domain, all your Google rankings and the links to your websites are all tied to it.

3. To unify your brand

Effective branding of products and services is important because it creates a message that makes your product stand out from the rest. Unified branding aligns all branding strategies. Having a similar custom URL for your main website and your store helps avoid confusion.

For an example, if you have separate domains for website and online shop, and your company name is LOLI. So ideally your domain for your website would be (example: www.loli.com) and your domain for your shop would be (examle:www.lolishop.com). Now, this makes it easier for customers to remember your brand, it basically plants a seed in your customer’s minds that both website and shop are from the same band.

4. Good Image

Using a custom URL like for example www.avana.asia will work wonders as it’ll make you and your company seem more professional. It also would be more unique then having a generic name. This will also help in bringing your customers back, as they would easily remember your site or store.

5. To meet customers’ expectation

Online shopping is so common now, almost everyone shops online at some point. Having said that, basically¬†majority of consumers will expect your store to have a custom URL. If you didn’t have a custom URL customers would also find it hard to trust your brand.

So make sure to get your custom URL  for your business.

***If you signup with AVANA, you can get a FREE domain. You can choose from either .com.my or .my!

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This post was written by Nina

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