Before seeing yourself relaxing at the beach while everything runs smoothly for your business, you have to put a number of elements in place and let it sustain for a while. Here are some guidelines you can use to starting and setting up your online business.
1. Having The Right Mindset
Just like doing anything else in life, you need to have the right mindset to run your business. Starting an online business is not something you can just read and learn, its something you have to work hard for in keeping it going and making a profit. With a positive attitude, a clear goal and the courage to never give up on your business goals, you are good to go.
2. Finding The Right Niche
Many people first start looking for products they want to sell, but actually, all you need to do is look for the right market. Do your research and see what solution people are mostly looking for and you have your product right there.
3. See Who Your Audience & Competitors Are
Make sure to always do a lot of research on your product. Look at what your competitors are doing, see how you can do better than them. See how you can offer your customers the extra your competitors don’t offer. Get to know your audience, looks for ways you can fulfill their needs and how you are going to craft contents that will capture their attention.
4. Domain & Platform
Having a domain is very important, this basically carries your business identity and name. This will make your business look more legit as well. Its very easy to get your domain, just go to GoDaddy and look for your preferred domain name before you purchase. Also having a platform will be good for your business, this is to make your customers buying experience a good one. People somehow build a better trust with businesses that have a platform, rather than selling on mobile phones and such. Having a platform gives them a sense of security. If you are looking for a simplified platform you can check out AVANA.
5. Setup A Facebook Page
Most businesses now days are on social media, its where all your potential buyers are browsing constantly. So, make sure to have a Facebook Business page set up with all your correct business information to make it easy for potential customers to reach you.
6. Getting A Good Email Service
This might not make much sense to you right now for a new business, but email is the most effective way of online promotion and marketing. Since you are just starting, it will be good to try out some service providers out there till you find one that suits you and your business. A good one you can start with is MailChimp, they also provide a free account that is good for you to start with and a lot of training videos to help you get started.
7. Content Writing
There is no fixed way of content writing that fits all. It really is just about how you write it depending on your niche and the kind of audience you want to attract. The style of writing has to be your own personal way. All this takes a lot of trial and error to get the quality content that will work. The more content you make and share, the more you can study the trends and engagement to learn what works best for your business.
Just make sure your content highlights your consumer’s issues and your solution to it. Don’t bore them, but give them a good short story that will convince them your products is what they want or need.
8. Online Marketing
There are two ways around this, paid and none paid marketing. Paid marketing gives you faster results but you end up spending more money for sure. You can make use of Facebook Ads or Google Ads. These marketing ways would need good quality images, proper content and the right audience you will be targeting. As for none paid marketing, this would take up more time. none paid marketing can be done with blogging, social sharing, and word of mouth.
Be part of a community! Try answering or solving peoples questions, this might help them notice you and eventually, you can introduce your products or services to them. Also joining forums with your niche can help you get more engagement. You could also look for blogs with your niche and comment there to engage with others. Just make sure to get out there and constantly meet and talk to new people.
10. Growing Your Business & Improving
Once you have got your business setup, the next step is to grow and improve your business so it doesn’t die out in the market. For this to happen, you will need to learn new things and improve your skills. Join in on business seminars and training that will benefit your business and for your own personal development.
As you can see, setting up an online business is not an overnight success. It takes proper planning, constantly trying and learning to grow your business and make it a successful one. Good luck!Tags: attractcustomers, Beginners Guide, businesstips, Conversation Commerce, ecommerce, ecommerce platform, ecommercebusiness, Online Business, online platform, online seller, onlinestore, sell on facebook, sell online, Set Up, startup, tips
This post was written by Nina