Facebook Lookalike Audiences is one of the most beneficial methods of gathering audiences on Facebook.
However, sometimes the results will achieve the intended KPI, but in some cases the outcome is far from what has been targeted.
Here are some strategies to help you maintain the quality of your audience over time.
# 1 Update New Customer List Frequently
One of the most commonly used applications on Facebook’s Lookalike Audience is to update the customer list and then create lookalikes from that list.
Facebook will always prioritize lists that are highly likely to be customers. But if the list used is too long, the original subscriber list being uploaded may have an opposite effect and fail to achieve the KPI.
An easy way to fix this problem is to always upload a new client list and create a new Audience Lookalike. We can renew the list of customers once a month or once every 4 months.
As a result, Facebook Algorithms always get a list of users with value and new customers are also in the list. At the same time, the model becomes more advanced with every upload.
# 2 Segment Customer Lists Into Smaller Groups
Every customer is different in terms of their gender, age, socio-economy and others. By using Audience Lookalike, you can take advantage of these differences in your customer base and create more sophisticated lookalike models.
In e-commerce, the natural segment can be the average customer value. For example – If the average purchase value for the store is RM100, create a customer list for the users who have purchased under RM100 and another list for customers who purchase more than RM100.
Indirectly, you have two Lookalike Audiences, as well as you can increase the chances of getting quality customers.
# 3 Use the Automatic CRM Uploads
Depending on the CRM system you use, there may be an automatic integration function from the platform to Facebook via an API. For example, MailChimp has such a function. This strategy is to benefit the automated integration function to save time instead of creating the lists manually, exporting, formatting, and uploading into Facebook system.
# 4 Helps Dynamic Audiences for Lookalike Modeling
One of the best ways to maintain Lookalike Audiences is based on dynamic lists. Although customer lists can function automatically, sometimes the customer lists are unchanged.
If you use Facebook Pixel, you have done a lot of work indirectly. The next step is to create audiences based through the ways users interact with your website and then use it to develop lookalikes.
The advantage of this audience is that they are constantly changing based on user behaviour. New users will be added to the model when the Lookalike Audience is updated to ensure the original list is not affected.
# 5 Adjust Your Facebook Pixel For More Meaningful Patterns
Just like customer lists, you can upgrade your dynamic lists through easy audience segmentation. It can be made through the fixed Facebook Pixel to identify the category of quality users.
Facebook provides many standard events on platform that will probably cover all your needs, but if it doesn’t, you can also use custom events by fixed pixels in advance.
Audience Lookalike can be a very helpful tool for advertising on Facebook!
With the update frequency or the addition of root audience, you’ll get long term benefit and see the greater success of the platform. Hope that this knowledge will benefit all of you. See you again!Tags: ads, businesstips, E-commerce, ecommerce, ecommerce platform, ecommercebusiness, facebook ads, how to run promotion, marketing, online platform, online seller, onlinebusinesstips, onlineselling, onlinestore, sell on facebook, tips
This post was written by Nina