Introduction to Email Marketing

January 2, 2019 4:00 pm Published by Leave your thoughts

Emails have become an inescapable part of our everyday lives, be it for work or personal reasons. And in e-commerce, it has also become an indispensable part of an online seller’s workflow.

Email marketing is arguably one of the most effective ways to communicate with your customers. This type of communication on a personal level can be incredibly powerful. It can build brand loyalty, convert prospects to loyal customers, and give you valuable insights into your buyers’ habits.


What is email marketing?

Email marketing is when emails are sent on a periodic basis either in text or visual format to people who have opted-in by subscribing to your email list. This is usually done either on the webstore, a lead generation ad on Facebook, or through offline marketing efforts.

Some online sellers are hesitant to include email marketing as part of their overall marketing campaign for fear of “spamming” their customers. But emails have changed a lot in the past decade or so.

A large part of today’s customer’s engagement with brands is permission-based, which happens to be the nature of email marketing in e-commerce. With permission-based marketing, customers have already agreed to engage with you. They are captive audience where your main task is to keep them engaged and informed.

Although they’ve already agreed to hear from you, the question you need to ask is – do your emails bring value to your customers? And that is something you’ll need to plan, strategize, and execute well to reduce churn among your email subscribers.


Why is email marketing important for online sellers?

There are many ways to reach your customers online. There are ads, social media, messenger apps, and emails. Some cost more money and resources, while email marketing largely cost next to nothing.

The only added cost is if you decide to send emails with visuals or clickable banners where you’ll need to hire designers and web developers. Otherwise, a large part of email marketing is free.

There are also powerful email marketing platforms like Mailchimp that you can use for free to help you automate processes. With AVANA, you’ll be able to integrate it easily and seamlessly, whether you’re tech-savvy or not.

Email marketing is extremely useful for e-commerce other than a mere communication channel. There are many ways you can use it, such as:

  • Touch base with your customers
  • Share special promotions or discounts
  • Remind your customers to keep your brand at the top of their mind
  • And many more

By leveraging email marketing through Mailchimp’s integration with AVANA, you’ll be able to track prospects and customers that visit your webstore and leave their email address for you to reach them.

You’ll be surprised at how easy it can be to get your current customers to remember your brand and buy from you again. All you need is to simply send them an email every now and then.

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This post was written by Nina