Yes, you read that right. Other than for personal use, Instagram also has a Business account for brands and companies.
Instagram for Business gives a lot more insights into your account, such as follower growth, engagement rate, and even the top locations that your followers are from.
These are very useful data that can be a great help to your online retail business. It helps you to better plan your marketing campaigns by targeting your audience more accurately, which lowers your customer acquisition cost (CAC).
Here’s a quick rundown on how to setup a business page for Instagram:
- Download the app
If you’re using an iPhone, go to the App Store and search for “Instagram.” If you’re an Android user, search for the app on Google Play Store.
- Create a new account
Create an account dedicated to your online retail brand. Use a separate email that’s purely for work, and keep your personal email address and login details for personal use only.
- Connect to Facebook
Now, here’s the only caveat to setting up an Instagram business account – you’ll need a Facebook page. If you don’t have one, set it up right away. You can use the same email address and login details as your new Instagram account for your webstore. Once you’re created a Facebook page, you can also connect your webstore’s Instagram account to the page.
- Complete the profile setup
Follow the steps and fill in your online business details in the bio section. If you’re a regular Instagram user, this part should be pretty easy.
See, it’s as simple as that! The only part of these easy steps is that you’ll need to have a Facebook page for your webstore. If you haven’t created one, you should. Social media platforms like Facebook and Instagram are an indispensable part of every online seller’s ecosystem.
It helps you to sell better and allow you to communicate with your customers more easily. More importantly, it’ll be easier for your customers to find you online.Tags: ads, businesstips, E-commerce, ecommerce, ecommerce platform, ecommercebusiness, facebook ads, how to run promotion, marketing, online platform, online seller, onlinebusinesstips, onlineselling, onlinestore, sell on facebook, tips
Categorised in: Business
This post was written by Nina