Is Email Marketing Still Relevant for Online Businesses?

January 31, 2019 2:00 pm Published by Leave your thoughts

It’s safe to say that most online stores acquire customers using paid ads, social media, or influencers. Which begs the question; can email marketing be as effective as other online marketing channels?

Online marketplaces change and evolve pretty fast. What used to be effective marketing tactics for an online store today may not be the same as tomorrow and vice versa. It may surprise be a surprise to you, but email marketing has actually been one of the rare few marketing channels that has stood the test of time.

It continues to outperform other channels and consistently gets the best ROI. From small startups to large online stores, email is used across the board and far more effective than most online entrepreneurs assume.


Everyone uses email

Different platform usually has a slight demographic bias, where it’s dominated by a certain age group. Snapchat is flocked by young millennials and college students, Facebook shows the largest growth among those above 45 years old, to name a few.

Email, on the other hand, is used by pretty much everyone. Whether young or old, students or working professionals, everyone has an email address. And there’s a good chance that most people use their email on a regular basis.

Permission-based marketing

Most ads are usually “pushed” to consumers. It may be effective, especially when you invest in paid ads on a large scale, but the conversion rates are often must lower compared to “pull” marketing methods.

The best part about email marketing is that it’s permission-based and “pull” customers towards your brand. The only way potential customers can receive your email is if they choose to opt-in, which means half of the work has already done. And that’s the secret behind the surprisingly high conversion rates of email marketing.


A cost-effective marketing channel

For most online sellers, constantly buying ads can put a big dent in their month-on-month revenues. Which is why email can be a great addition to digital ads or paying influencers.

According to the Direct Marketing Association, email marketing brings in $40 for every $1 spent and gives business marketers a better ROI than search, display, and social media marketing.

Email marketing is effective and much easier to run today largely due to marketing automation technologies, like Mailchimp. AVANA allows for seamless integration of your email marketing campaigns with your webstore, making your life as an online seller much easier. That way, you can focus on your other marketing campaigns that need more manual work while your email marketing remains largely automated.

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This post was written by Nina