The term “newsletter” sounds archaic, doesn’t it? Like something distributed by your grandparents’ condo association announcing a new water aerobics class, or something pinned to the bulletin board in your dentist’s waiting room.
While it may seem outdated, a study by Forrester found that one in five email recipients reads every email newsletter they receive. If you’re not sending out a regular email newsletter, you could be missing a huge opportunity to engage with your subscribers.
Here are a few tips to help you increase engagement rate through your webstore’s email newsletter:
- Put extra effort into your call to action.
- Segment your list.
- Personalize your email messages.
- Make your emails mobile-friendly.
- Use social media icons.
- Use triggered email campaigns.
- Create a sense of urgency.
Click-through rates are important. But don’t put them ahead of the ultimate goal: conversions. It’s quite possible to make the mistake of boosting your click-through rates by a lot, only to end up with fewer sales. That’s not what you really want. The point was to get more clicks and more sales. So make sure that’s happening in every test you run.
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This post was written by Nina