Simple Ways to Write Product Descriptions that Sell

February 20, 2019 2:00 pm Published by Leave your thoughts


Product descriptions need to do exactly that – to describe your products. Not only that, you’ll need to add a little extra to your product descriptions to capture the attention of potential customers that are browsing your webstore.

When a customer lands on your site and clicks on your product, it should contain enough information to explain what the product is about. More importantly, the description needs to sell the product to convert the prospect into a customer.

It’s a crucial part of any e-commerce business. Since online shoppers can’t actually physically see or touch the product, your product descriptions need to be able to convey enough information without overwhelming your prospects.

Here are a few tips to improve your product descriptions:


  1. Write as you speak

Imagine that the product description section is a virtual retail staff that’s explaining the product to the customer. Will you only list down the products information and attributes in bullet form? That’s boring. Or will you go that little extra mile and actually explain what the product is all about.

Write casually, and write your product descriptions as you speak. As though you’re actually talking to your customer and telling him or her about your product.


  1. Use power words

While the overall tone of your product description should be simple and casual, you should also insert power words into the description. It helps to upsell your product and appeal to the emotions of your prospective customer.

Use words like: Amazing, incredible, powerful, inspiring, enchanting, tasteful, delicious, beautiful, gorgeous, and the likes.


  1. Focus on the benefits

At the end of the day, the main reason anyone would want to buy a product is if it benefits them in one or more ways. And this is why you should make your product’s benefits as the primary focus of your product description.

Elaborate in detail about how your product will benefit them, whether it’ll make them look better, feel great, taste good, and others.


  1. Tell a story

For most products, there’s always a story to tell. Don’t afraid to talk at length about the story behind your product. Who made it? Where? Why was it created? How was it made?

These can be compelling information that can convey the perspective that your product is not ordinary or just another run-of-the-mill product that they can get anywhere. When there’s a backstory to your product, it’ll make your brand that much more valuable, interesting, and appealing.

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This post was written by Nina