Simple Steps To Take Your Offline Brand Online

February 22, 2019 2:00 pm Published by Leave your thoughts

If you’re still running an offline business, it’s high time to take it online.

Brick and mortar businesses are far from over. You can still operate your retail shop or office and still be profitable, but let’s face it, the overheads can be pretty costly. From paying the premise rental to utility bills, they can all stack up.

It’s not to say that you should shut down your offline business and bring it 100% online. It really depends on the nature of your business. Some brands thrive by having an offline presence, while others will fare better by expanding the brand’s footprint to the online world.

Let’s say you’ve decided it’s time to find more customers and scale up your business to the next level. Well, what better place to do that than online?

Here are easy steps to get started with taking your offline brand online:

 

  1. Register a domain and web hosting

 

Back in the day, you’ll need to hire a professional web developer to register a domain, set up your web hosting, and get your website up and running. Thankfully, it’s much easier to do that today.

Plenty of domain registrars and web hosting services provide one-click services to get your domain registered and web hosting set up. You can either choose from global names like GoDaddy or opt for local hosting services like Exabytes (in Malaysia).


  1. Create and design a website

 

Again, wouldn’t this need the help of an expert? Not entirely. If you’re setting up a webstore, AVANA provides an incredibly easy and user-friendly way to create and design your own online store.

It has a drag and drop feature that allows you to quickly whip up a professional looking webstore within a day. If you’re unsure of how to connect your webstore to your domain and web hosting, just ask AVA for help and customer support will guide you step-by-step.

 

  1. Open social media accounts

 

Having a presence in social media is crucial for brands. Start by registering for the main ones, like Facebook and Instagram. Depending on the nature of your brand, you can also open a YouTube account.

Google My Business may not be a social media platform, but it’ll be useful to have a presence on Google whether you have an offline store or not. Even some freelance photographers have one! It’s an easy way to boost your brand’s ranking on Google and display ratings on search that adds on to your brand’s social proof.

These are three easy yet important first steps that you need to take when taking your brand from offline to online. Ideally, you’d want to lock in your brand name to be used for your domain name and social media pages.

Once you’re done, you can get started with online marketing, building social media followings, and get email subscribers.

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This post was written by Nina