Understanding Which Social Media Platforms Work Best For Your Business

January 8, 2021 11:00 am Published by Leave your thoughts

Social media has evolved from being a means of simple communication and networking with friends and family, to a main medium for businesses of various sizes and expertise in marketing their products and services.

It is a powerful tool that with the right preparation, can push the potential of your business. Let’s begin!

Define Your Brand

Knowing who you are as a business is the first step to determining where to go next. Try to outline your purpose, what your mission is, and the vision you aspire to embody. By having a clear objective will you be able to plan and execute accordingly.

Things to ask yourself:

  • What is my purpose?
  • How do I want to be remembered?
  • What makes me different from other brands?

Here’s an example to get your started:

1.What is my purpose?E.g: Improve the efficiency and quality of operations
2.How do I want to be remembered?E.g: As a business essential
3.What makes me different from other brands?E.g: Suitable for all types of sellers

Identify Your Target Audience

Once you have a clear direction of your business, the next step is to focus on your target audience. This refers to the group of people that will be the essence of your marketing strategy. They may be your niche market; expanding and slowly reaching a broader crowd as your business grows.

Things to ask yourself:

  • What am I offering?
  • Who would my business help most?
  • How do I get my service to them?

Here’s an example to get your started:

1.What am I offering?E.g:  An multi-functional e-commerce platform
2.Who would my service help most?E.g: Local entrepreneurs 
3.How do I get my service to them?E.g: Facebook, currently the main channel for business

Research Who, What, Where

Study and familiarise with your social media platforms to learn how different platforms function, and how they are being utilised by different groups of users. This will help you choose the most appropriate platform for your market and how to best approach it. 

  • Who is my target audience
  • What kind of service/product are they looking for
  • Where are they most active 

Here are the top social media platforms that you can start with:


The biggest social media platform out there today, Facebook is a favoured medium for business for its expansive marketing tools and mass audience reach. It allows the flexibility of content sharing in the form of text, images, stories, videos, and live videos. And on top of that, the ability to track content performance and target a specific audience.

  • Main: Services, products
  • User: Young adults, mid-age individuals
  • Category: Professionals, housewives, students


Appealing to the younger generation, Instagram takes on a modern and minimalistic feel. As content sharing specifically caters to images, stories and videos, the approach is attracting users waith what they see first rather than what they read. The networking platform also provides advertising tools and shop set up.

  • Main: Services, products
  • User: Teenagers, young adults, mid-age individuals
  • Category: Professionals, students


A text and video-based platform, Twitter is mainly used for realtime content. The focus is to churn out useful information succinctly and in the most attractive way. It is popular for its hashtag and retweet functions that allow a wider audience to reach and tracing potential users and similar businesses.

  • Main: Services
  • User: Young adults, mid-age individuals
  • Category: Professionals

Compare and contrast the benefits of each one and how they play along with your audience. There are plenty of social media platforms for you to explore — WhatsApp, Telegram, Pinterest, YouTube — the list goes on. You’ll be surprised at how much these platforms bring positive change to your user experience and response.

We hope you found this article helpful.

Want to learn more on how to grow your business with the social media platforms available? Let us guide you through. Visit avana.asia now for more information.

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This post was written by AVANA