Pre COVID-19 pandemic, online business was important to promote your brand and connect with your customers. But that has changed as many businesses have pivoted in creating their digital presence during the pandemic that started in early 2020.
This year again, our government has announced a total lockdown on the whole nation for the second time since 2020.
Many businesses are expected to be financially challenged or out of business by this Movement Control Order 3.0 (MCO 3.0). In fact, according to SME Association of Malaysia national VP Chin Chee Seong, about 100,000 have ceased operations since the first MCO.
Online presence has become essential than ever when building your brand, increasing credibility, and managing reputation during this challenging time.
We will share some insights on how you can maximise your online business, especially during this MCO 3.0.
Optimise your website for mobile
You cannot thrive in an online business if customers cannot find you. In this era, having a website alone is not sufficient to lure your customers to buy your products. It must be optimised for mobile.
According to We Are Social x Hootsuite studies, 96% of Malaysian users access the internet using their mobile devices. In addition to that, Malaysians spend an average of 7.5 hours a day on the internet. Hence, optimising for mobile is the leverage that you should take advantage.
Focus on brand purpose
As the brand purpose was vital during the pre-COVID-19 pandemic, it is more important to make sure your brand values shine through. Research conducted by Sprout Social highlighted that 76% of people mentioned that they would purchase from a brand they felt connected with over their competitors, while 57% would increase their spending.
Social media is an essential platform to showcase a clear, consistent, compelling brand story across your content and other online channels.
Increase your online credibility
Word of mouth has always been one of the best ways to attract customers, especially new ones, and online reviews have taken that to another level.
Online reviews can be a fast and cost-effective approach to increase your digital presence. Featuring reviews on your webstore and encouraging your customers to review on your social media channels like Facebook or Instagram is a great way to develop trust in your brand.
Remember that consumers read at least ten online reviews to see whether or not they can trust a brand. Thus, make sure that these reviews are in your favour.
Develop content marketing strategy
Content marketing will assist you to share your brand story and purpose in a way relevant to your customers and provide value beyond your products and services. For example, you could blog about the issues pertinent to your different audiences or provide support with video tutorials and online toolkits. This could also be a way to showcase your expertise and strengthen your core product or service offering.
The COVID-19 pandemic has accelerated many changes, from our reliance on digital to searching for a more connected, value-orientated world. Yet despite the economic challenges, there are opportunities for resilient and innovative businesses to survive and thrive.
Strengthening your online presence and providing excellent customer experiences will be more crucial now than ever before. AVANA can assist your online businesses, including customising your website and popular social media channels integration.MCO, Online Business, PKP
This post was written by AVANA